About the studio

We teach revenue literacy the way a conservatory teaches sight-reading.

Datafeaturegrid began when two monetization leads in Bangkok grew tired of onboarding new analysts with vendor slide decks. The store already publishes the truth. Someone had to sit with it long enough to write exercises.

Studio members discussing a catalog worksheet in a bright room

Mission

Fewer vanity conversions, more sentences finance can sign.

In-app purchase analytics is not a visualisation hobby. It is the craft of explaining why money moved — or did not — after a person tapped Buy. Our mission is narrow on purpose: help product teams in Thailand and the wider region read App Store and Play signals without laundering them through a single “revenue” tile.

We are not a consultancy that takes over your dashboard. We are a teaching studio. If your team needs an implementation partner after class, we will say so plainly and step aside.

Pedagogy

Critique first, tools second

Every module opens with a real export — redacted, never invented. Learners annotate what the file actually contains before anyone opens a BI tool. That order matters. Once a metric has a pretty name, people stop asking whether the window includes billing retry.

Homework is short and dated. You bring one SKU from your own catalog, or a public app we assign if your employer will not share numbers. Peers review the write-up, not the slide design. Instructors mark the logic of the cohort, not the colour of the chart.

Live sessions run in the evening Bangkok time so regional teams can attend after store-ops stand-ups. Recordings exist, but the Lab still expects you in the critique room twice a week. Self-paced tracks exist for Receipt Literacy; they are not a substitute for the flagship.

Community

A quiet room, not a megaphone

Alumni stay in a small mailing list used for catalog post-mortems and the occasional Thailand tax-calendar note. There is no public leaderboard. There is no badge wall. People introduce themselves by the leak they are currently chasing — introductory offer distortion, family-share leakage, Play acknowledgement lag — rather than by job title.

Once a quarter we host a desk evening on Sukhumvit for anyone in town. Bring a printout. Leave with someone else’s question in the margin.

Student journey

From enquiry to first honest chart

  1. Write us with the store(s) you ship on and the question that will not sit still.
  2. We recommend a track — or decline if the fit is poor (implementation-only requests, for example).
  3. You sit the modules, submit two marked assignments, and leave with a one-page metric contract your finance partner can annotate.
  4. Optional office hours continue for four weeks after the last session. After that, the mailing list is the room.

If that pace sounds like yours, start with the catalogue or the IAP Signal Map. For enrolment mechanics, see pricing. For a human reply, use contact.